Enrique “Kiki” Camarena was a Drug Enforcement Administration Agent who was tortured and killed in Mexico in 1985. In honor of Kiki’s memory and his battle against illegal drugs, friends began to wear red badges of satin. Parents then began to form coalitions using Camarena as their model. Embracing his belief that one person can make a difference.
These coalitions adopted the Red Ribbon. Today, the Red Ribbon serves as a catalyst to mobilize communities to educate youth and encourage participation in drug prevention activities.
This year’s National Red Ribbon Week theme is Drug Free Looks Like Me™. The theme is a reminder that everyday Americans make significant contributions to their communities by being the best they can be by living Drug-Free!
Each of us can be an example to others- our friends, family, co-workers, and neighborhood youth. We can also wear a red ribbon to show we support those that are struggling every day to make a drug-free commitment.
Sieda Prevention: https://www.sieda.org/child-development/comprehensive-prevention/